VLF Forays India To open Manufacturing Hub in Kolhapur

VLF, an Italian electric two-wheeler company, has announced its debut into the Indian market, with intentions to set up a production hub in Kolhapur, Maharashtra. VLF has teamed up with KAW Veloce Motors Pvt Ltd to handle manufacture and distribution.

The state-of-the-art manufacturing plant will draw on the KAW Group's substantial six-decade manufacturing history in the region. The firm intends to launch its renowned electric scooter, Tennis, during the holiday season this year, targeting to a varied mix of first-time purchasers and seasoned riders looking for an upgrade.

VLF is well-positioned to make a substantial impact on the Indian electric two-wheeler scene by focusing on aspirational branding and excellent riding experiences at reasonable rates.

VLF, founded in 1993 by famous designer Alessandro Tartarini, is well-known for its distinctive Italian heritage and design. VLF's products, noted for their strong personality and distinctive style, are intended to distinguish out in the developing electric mobility sector.

Alessandro Tartarini, the visionary behind VLF, states, "In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality." This ethos drives VLF’s mission to offer electric scooters that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives.

To raise awareness and interest among Indian consumers, VLF will execute a comprehensive marketing effort, culminating in an official brand launch during the 2024 festival season. The campaign would involve engaging marketing initiatives, roadshows, and participation in car expos to solidify VLF's position in India.