Apple Leads India's Smartphone Market by Value with 23% Share

Apple, the maker of iPhone, dominated the India smartphone market in value supply with a 23 percent share, while the Chinese smartphone brand Vivo topped the market in volume in 2024, as per Counterpoint Research report. Apple's market share in terms of volume rose to 11 percent year-over-year during the December quarter, moving up to fifth place from 9 percent the previous year. 

The iPhone manufacturer, however, did not rank among the top five smartphone brands in yearly data sets according to Counterpoint Research estimates. The report projected that smartphone shipments increased by 1 percent year-over-year in 2024, totaling 153 million units.

Counterpoint Research Senior Research Analyst Shilpi Jain remarked that India's smartphone market is displaying signs of maturity, as stable volumes are influenced by the minimal influx of new users into the ecosystem.

"Replacement cycles are increasing as entry- and mid-range devices continue to improve each year. At the same time, there is a shift toward higher-priced devices, with shipments of premium segment devices (priced above Rs 30,000) growing by double-digit percentages, driving a 9 per cent YoY growth in wholesale value -- the highest ever recorded," Jain said.

As per Counterpoint's Monthly India Smartphone Tracker, Vivo maintained its position as the leading smartphone brand in India by volume during the December quarter, with its market share rising to 20 percent from 17 percent in the December 2023 quarter.